Saturday, March 7, 2015

Essay and Report on my country india



Synopsis
         
A grand topic such as “My Country”, always begets a plethora of emotions and divinity in oneself. Given the emotional connect with the topic, an individual always has huge backdrop of his own memory to compile upon and recollect, all the bridges in his memory that join his persona and the persona of his Country.
My country INDIA, our country INDIA, The Country INDIA is the world's largest, oldest, continuous civilization. Although modern images of India often show poverty and lack of development, India was the richest country on earth until the time of British invasion in the early 17th Century. Christopher Columbus was attracted by India's wealth. Thus followed the two centuries of oppression by the British Empire. Since 1947, India has steadily been climbing the ladder of success and triumph in fields of education, hospitality, medicine and in the race of being a super power.
The idea of this report is not to glorify the credentials of the persona of our country, but to lay stress upon why does india always come out on the tops. The inherent positivity and social coherence that india as a country has imbibed in its roots, where does it come from.
The feel good factor, that comes with hearing the name India, why is it there ?
Why has not India attacked any other country
 in the past 10,000 years? Why after so much cultural and ethnic differences do we find India still being hailed as the largest democracy?
The nineteenth-century British historian, Grant Duff, claimed that "Many of the advances in the sciences that we consider today to have been made in Europe were in fact made in India centuries ago." To say this about a country that does not just tolerate race and religion, but accounts for it. A country with the richest heritage and longest history. 
            Imagine a country surrounded by both landmasses and water bodies, a terrain range of plateaus, mountains, valleys, beaches, cliffs, fertile plains and rapidly blossoming cityscapes. A country from where any of its 365/366 sunsets in a year are lens-worthy.
            Here we begin upon the journey into our own country, India.





Contents


TOPICS                                                                                       PAGE NO:


-                     COVER PAGE                                                                                                   1
-                     OUTLINE                                                                                                           2
-                     INTRODUCTION                                                                                              4
-                     ETHOS                                                                                                                5
-                     SOCIETY                                                                                                            6
-                     FINE ARTS                                                                                                        7
-                     SPORTS                                                                                                              8
-                     BIO-DIVERSITY                                                                                               9
-                     FACTS AND FIGURES                                                                                               10
-                     STATISTICS                                                                                                      11
-                     CONCLUSION                                                                                                   12
-                     INDEX                                                                                                                 13
-                     REFERENCES                                                                                                  14

-                      



Introduction
         
          India is and will always be an enchanting land. This is because like every other country, India also has a special and unique aspect for its greatness. Home to the Indus Valley Civilization, this magnificent country has rightly showed that minds of the people living here were scientifically a lot developed from the very beginning.
To begin with, the land of India, words are less to describe the marvel of nature’s blessing in this country India has virtually every kind of landscape possible. Naming from snow-capped peaks, rugged hills, and low-lying plains and so on to coastal lines, islands, etc. one can take in the diversity of India’s picturesque panoramas.
The Himalayas, which are the highest, youngest and still evolving mountain range in the world, are to the north of this country. It has plains, which are made fertile, by the world-famous rivers like the Ganges, the Brahmaputra, the Indus and many other important famous rivers.   The Deccan plateau and some other smaller plateaus are said to be made up of rocks of very primitive origin.
The coastal beauty of this country is remarkable and it is bestowed with several wonderful beaches that are famous places of tourist attractions as well. The peninsular India is surrounded by the Bay of Bengal in the east, Arabian Sea in the west and Indian Ocean to its south. One should not forget to mention the beautiful coral islands, the Andaman and Nicobar islands in the Bay of Bengal and the Lakshadweep islands in the Arabian Sea are those unique groups of islands. The lush rainforests of the North-East India are in contrast to the dry Thar Desert of Rajasthan in the west of the country.
            India's climate is strongly influenced by the Himalayas and the Thar Desert, both of which drive the monsoons. The Himalayas prevent cold Central Asian katabatic winds from blowing in, keeping the bulk of the Indian subcontinent warmer than most locations at similar latitudes. The Thar Desert plays a crucial role in attracting the moisture-laden southwest summer monsoon winds that, between June and October, provide the majority of India's rainfall. Four major climatic groupings predominate in India: tropical wet, tropical dry, subtropical humid, and montane.





Ethos

          Indian cultural history spans more than  ,4500years. During the Vedic age, the foundations of Hindu philosophy, mythology and literature were laid, and many beliefs and practices which still exist today, such as dhárma, kárma, yóga and mochas, were established. India is notable for its religious diversity, with Hinduism, Sikhism, Islam, Christianity and Jainism among the nation's major religions. The predominant religion, Hinduism, has been shaped by various historical schools of thought, including those of the Upanishads,  the Yoga Sutras, the Bhakti movement, and by Buddhist philosophy.    
Indian architecture is highly diverse. Much of it, including notable monuments such as the TajMahal and other examples of Mughal architecture and South Indian architecture, comprises a blend of ancient and varied local traditions from several parts of the country and abroad. Vernacular architecture also displays notable regional variation.
Indian cuisine is best known for its delicate use of herbs and spices and for its tandoori grilling techniques. The tandoor, a clay oven in use for almost,years in India, is known for its ability to grill meats to an 'uncommon succulence' and for the puffy flatbread known as the naan. The staple foods in the region are rice (especially in the south and the east), wheat (predominantly in the north) and lentils. Many spices which are consumed worldwide are originally native to the Indian subcontinent. Chili pepper which was introduced by the Portuguese is widely used in Indian cuisine.    





Society

          Traditional Indian society is defined by relatively strict social hierarchy. The Indian caste system describes the social stratification and social restrictions in the Indian subcontinent, in which social classes are defined by thousands of endogamous hereditary groups, often termed as jātis or castes. Several influential social reform movements, such as the BrahmoSamaj, the AryaSamaj and the Ramakrishna Mission, have played a pivotal role in the emancipation of Dalits (or "untouchables") and other lower-caste communities in India. However, the majority of Dalits continue to live in segregation and are often persecuted and discriminated against.    
Traditional Indian family values are highly valued, and multi-generational patriarchal joint families have been the norm in India, though nuclear families are becoming common in urban areas.  An overwhelming majority of Indians, with their consent, have their marriages arranged by their parents or other family members.   Marriage is thought to be for life, and the divorce rate is extremely low.  Child marriage is still a common practice, more so in rural India, with more than half of women in India marrying before the legal age of  .
Many Indian festivals are religious in origin. The best known include Diwali, Ganesh Chaturthi, Thai Pongal, Holi, Durga Puja, Eid ul-Fitr, Bakr-Id, Christmas, and Vaisakhi. India has three national holidays which are observed in all states and union territories – Republic Day, Independence Day and Gandhi Jayanti. Other sets of holidays, varying between nine and twelve, are officially observed in individual states.
Traditional Indian dress varies across the regions in its colours and styles and depends on various factors, including climate. Popular styles of dress include draped garments such as sari for women and dhoti or lungi for men; in addition, stitched clothes such as salwar kameez for women and kurta-pyjama and European-style trousers and shirts for men, are also popular. The wearing of delicate jewellery, modelled on real flowers worn in ancient India, is part of a tradition dating back some,years; gemstones are also worn in India as talismans.    
In the 19th century, Indian writers took a new interest in social questions and psychological descriptions. Twentieth-century Indian literature was influenced by the works of Bengali poet and novelist Rabindranath Tagore.     



Fine Arts

          Indian music covers a wide range of traditions and regional styles. Classical music largely encompasses the two genres – North Indian Hindustani, South Indian Carnatic traditions and their various offshoots in the form of regional folk music. Regionalised forms of popular music include filmi and folk music; the syncretic tradition of the bauls is a well-known form of the latter.

Indian dance too has diverse folk and classical forms. Among the well-known folk dances are the bhangra of the Punjab, the bihu of Assam, the chhau of West Bengal, Jharkhand, sambalpuri of Orissa, the ghoomar of Rajasthan and the Lavani of Maharashtra. Eight dance forms, many with narrative forms and mythological elements, have been accorded classical dance status by India's National Academy of Music, Dance, and Drama. These are: bharatanatyam of the state of Tamil Nadu, kathak of Uttar Pradesh, kathakali and mohiniyattam of Kerala, kuchipudi of Andhra Pradesh, manipuri of Manipur, odissi of Orissa and the sattriya of Assam.    

Theatre in India often incorporates music, dance, and improvised or written dialogue. Often based on Hindu mythology, but also borrowing from medieval romances, and news of social and political events, Indian theatre includes the bhavai of state of Gujarat, the jatra of West Bengal, the nautanki and ramlila of North India, the tamasha of Maharashtra, the burrakatha of Andhra Pradesh, the terukkuttu of Tamil Nadu, and the yakshagana of Karnataka. The Indian film industry is the most watched film industry in the world.           Established traditions exist in Assamese, Bengali, Hindi, Kannada, Malayalam, Marathi, Oriya, Tamil, and Telugu language cinemas.  South India's cinema industries account for more than75% of total film revenues.



Sports

          India's official national sport is field hockey, administered by Hockey India. The Indian hockey team won the   Hockey World Cup and   gold,   silver and   bronze medals at the Olympic games, making it one of the world's most successful national hockey teams ever. Cricket, however, is by far the most popular sport;      the India cricket team won the and the World Cups, ICC World Twenty , and shared the ICC Champions Trophy with Sri Lanka. Cricket in India is administered by the Board of Control for Cricket in India (BCCI) and domestic competitions include the Ranji Trophy, the Duleep Trophy, the Deodhar Trophy, the Irani Trophy and the NKP Salve Challenger Trophy. In addition, BCCI conducts the Indian Premier League, a Twenty  competition.
India is home to several traditional sports which originated in the country and continue to remain fairly popular. These include kabaddi, khokho, pehlwani and gilli-danda. Some of the earliest forms of Asian martial arts, such as Kalarippayattu, Yuddha, Silambam and VarmaKalai, originated in India. The Rajiv Gandhi KhelRatna and the Arjuna Award are India's highest awards for achievements in sports, while the Dronacharya Award is awarded for excellence in coaching.
Chess, commonly held to have originated in India, is regaining widespread popularity with the rise in the number of Indian Grandmasters. Tennis has also become increasingly popular, owing to the victories of the India Davis Cup team and the success of Indian tennis players. India has a strong presence in shooting sports, winning several medals at the Olympics, the World Shooting Championships and the Commonwealth Games. Other sports in which Indian sports-persons have won numerous awards or medals at international sporting events include badminton,boxing  and wrestling.  Football is a popular sport in northeastern India, West Bengal, Goa, Tamil Nadu and Kerala.    
India has hosted or co-hosted several international sporting events, such as the      and the      Asian Games, Cricket World Cups, the  Afro-Asian Games, the ICC Champions Trophy, the  Hockey World Cup and the      Commonwealth Games. Major international sporting events annually held in India include the Chennai Open, Mumbai Marathon, Delhi Half Marathon and the Indian Masters.



Biodiversity

            India lies within the Indomalayaecozone and contains three biodiversity hotspots. One of    megadiverse countries, its Habitat ranges from the tropical rainforest of the Andaman Islands, Western Ghats, and northeastern India to the coniferous forest of the Himalaya. Between these extremes lie the moist deciduous sal forest of eastern India; the dry deciduous teak forest of central and southern India; and the babul-dominated thorn forest of the central Deccan and western Gangetic plain. Under of India's landmass bears thick jungle. The medicinal neem, widely used in rural Indian herbal remedies, is a key Indian tree. The luxuriant pipal fig tree, shown on the seals of Mohenjo-daro, shaded Gautama Buddha as he sought enlightenment.
Many Indian species descend from taxa originating in Gondwana, from which the Indian plate separated long ago. Peninsular India's subsequent movement towards and collision with the Laurasian landmass set off a mass exchange of species. Epochal volcanism and climatic changes  million years ago forced mass extinction. Mammals then entered India from Asia through two zoogeographical passes flanking the rising Himalaya. These include the Asiatic Lion, the Bengal Tiger, and the Indian white-rumped vulture, which, by ingesting the carrion of diclofenac-laced cattle, nearly went extinct.
The pervasive and ecologically devastating human encroachment of recent decades has critically endangered Indian wildlife. In response the system of national parks and protected areas, first established in, was substantially expanded. In, India enacted the Wildlife Protection Act and Project Tiger to safeguard crucial wilderness; the Forest Conservation Act was enacted in and amendments added India hosts more than five hundred wildlife sanctuaries and thirteen biosphere reserves,  four of which are part of the World Network of Biosphere Reserves; twenty-five wetlands are registered under the Ramsar Convention.     



Facts & Figures

-                     India is the world's largest democracy.
-                     India invented the Number System. Zero was invented by Aryabhatta.
-                     Grammar constitutes one of India's greatest contributions to Western philology.Panini, the Sanskrit grammarian, who lived between 750 and 500 BC, was the first to compose formal grammar through his Astadhyai.
-                     The World's first university was established in Takshashila in 700BC. More than 10,500 students from all over the world studied more than 60 subjects. The University of Nalanda built in the 4th century BC was one of the greatest achievements of ancient India in the field of education.
-                     Sanskrit is the mother of all the European languages. Sanskrit is the most suitable language for computer software (Report in the Forbes magazine,July 1987)
-                     Ayurveda is the earliest school of medicine known to humans. Charaka, the father of medicine consolidated Ayurveda 2500 years ago. Today Ayurveda is fast regaining its rightful place in our civilization
-                     The art of Navigation was born in the river Sindh 6000 years ago. The very word Navigation is derived from the Sanskrit word NAVGATIH. The word navy is also derived from Sanskrit 'Nou'
-                     Bhaskaracharya calculated the time taken by the earth to orbit the sun hundreds of years before the astronomer Smart. Time taken by earth to orbit the sun: (5th century) 365.258756484 days.
-                     Varanasi, also known as Benares, was called "the ancient city" when Lord Buddha visited it in 500 B.C.E, and is the oldest, continuously inhabited city in the world today.
-                     India never invaded any country in her last 10000 years of history.
-                     The game of Chess,BeejGanit(known better by its Arabic name 'Algebra') are another contributions of India to the world.



Statistics

CAPITAL: New Delhi

FLAG: The national flag, adopted in 1947, is a tricolor of deep saffron, white, and green horizontal stripes. In the center of the white stripe is a blue wheel representing the wheel (chakra) that appears on the abacus of Asoka's lion capital (c.250 bc) at Sarnath, Uttar Pradesh.

ANTHEM: Jana gana mana (Thou Art the Ruler of the Minds of All People ). A national song of equal status is Vande Mataram (I Bow to Thee, Mother).

MONETARY UNIT: The rupee (r) is a paper currency of 100 paise. There are coins of 5, 10, 20, 25, and 50 paise, and 1, 2, and 5 rupees, and notes of 2, 5, 10, 20, 50, 100, and 500 rupees. r1 = 0.02294 (or $1 = r47.6) as of 2005.

WEIGHTS AND MEASURES: Metric weights and measures, introduced in 1958, replaced the British and local systems. Indian numerical units still in use include the lakh (equal to 100,000) and the crore (equal to 10 million).

HOLIDAYS: Republic Day, 26 January; Independence Day, 15 August; Gandhi Jayanti, 2 October. Annual events—some national, others purely local, and each associated with one or more religious communities—number in the hundreds. The more important include Shivarati in February; and Raksha Bandhan in August. Movable religious holidays include Holi, Ganesh Chaturthi, Durga Puja, Dussehra, 'Id al-Fitr, Dewali; and Christmas, 25 December.

TIME: +5:30 pm = noon GMT.





Conclusion:

The culture and the traditions that make India unique and vibrant; the countless festivals, the colour and the hot beating sun make India lovable. Her people are special, steeped in traditions that are old as the mountains.

India is a fascinating land, with her rivers and her mountains, the snow-capped peaks and her deserts signifying her nature as the land of peace and harmony. Though invaded many times over, plundered and polluted, she has managed to retain her culture and her uniqueness. I am proud to be an Indian. Her people speak many languages, each language, just as fluently as the other. Indians are varied in their religious beliefs, traditions and culture and yet they live in harmony.

It is the spirit of India that makes it unique. The soul of India is its spirituality. The day does not start without seeking God’s direction and blessings. Education is valued highly and every family saves to educate its children.

Most Indians are hard working and save money for the future; wasteful and impulsive spending is rare. Every bit of the money that is earned is saved, for the children and their welfare. The father is the disciplinarian, while the mother is the one who nurtures. Respect for elders is what makes the Indian people stand out in a crowd. No one is addressed by their names; it is always brother, sister, uncle and aunt that are commonly used for people who are not even related in anyway. Every neighbour is an uncle, aunt, grandma or grandpa; no one is ‘Vijay’ or ‘Preethi’.

There is so much openness. People care so deeply about each other that they treat family and strangers alike. Neighbours are ready not only to share in the happiness, but also when there is a death or when problems arise; they are the first to offer help. The sense of community is so strong that Indians would be lost outside of India, unless they are the second or later generation of Indians in the country of their adoption.

India is thus, a land of such diversity, colour and life and it is these unique qualities that draw visitors from all over the world. Add to that, the kindness and loving nature of her people, and you have a country that is such a pleasure to live in, nay, a privilege.

Yes, we love our country - we love India!
.



Index




A
ancient, 5, 6, 10
Arabian, 4
architecture, 5
B
Bay of Bengal, 4
beaches, 2, 4
beauty, 4
Bengali, 6, 7
Bhakti, 5
Biosphere, 9
C
clay, 5
climate, 4, 6
country, 2, 4, 5, 8, 10, 12
Country, 2
cuisine, 5
cultural, 2, 5
D
Desert, 4
E
earliest, 8, 10
Education, 12
F
festivals, 6, 12
G
game, 10
H
Himalaya, 9
Hockey, 8
I
India, 2, 4, 5, 6, 7, 8, 9, 10, 12, 14,
Indian, 4, 5, 6, 7, 8, 9, 11, 12, SEE
J
Jainism, 5
Jharkhand, 7
K
Kerala, kuchipudi, 7
L
lentils, 5
lungi, 6
M
men, 6
monsoons, 4
monuments, 5
Mughal, 5
music, 7
N
naan, 5
O
Ocean, 4
P
panoramas, 4
pepper, 5
pipal, 9
Popular, 6
puffy, 5
R
Rabindranath Tagore, 6
real, 6
rugged, 4
S
social, 2, 6, 7
society, 6
spices, 5
T
tandoori, 5
Traditional, 6
U
Upanishads, 5
V
VarmaKalai, 8
Vernacular, 5
W
winds, 4
Y
yakshagana, 7
youngest, 4







References


3.      http://india.gov.in/



Bodygaurd at SIMC


1.     Which has been the biggest Bollywood grosser this year?  



BODYGUARD
·         Directed by                  Siddique
·         Produced by                Atul Agnihotri, Alvira Agnihotri, Reliance Entertainment
·         Screenplay, Story by    Siddique
·         Starring                      Salman Khan, Kareena Kapoor, Raj Babbar, Mahesh Manjrekar,
·         Music by                      Himesh Reshammiya, Pritam
·         Distributed by  Reliance Entertainment, Reel Life Production Pvt. Ltd.
·         Release date(s)            August 31, 2011

This year’s biggest grosser and still going strong is the Salman khan starrer BODYGUARD, although reports suggest READY is in the lead by a slim margin  (but reports were last updated 6 days back), so as of now it can be safely said that the biggest Bollywood grosser for the year 2011 is BODYGUARD.

It has all the makings of a classic Salman khan starrer, the recipe of success was the same as Dabangg of last year. Released on the eve of EID, people stormed the cinema to have a glimpse of their favorite star.


The film broke many records upon its release. Within the first day of its release, it went on to become the highest opening day grosser as well as the biggest grosser ever for a single day, breaking the records earlier held by Dabangg, another Salman-starrer. The film set another box office record, netting 99.50 crore in its first week, thus becoming the highest opening week grossing Bollywood film. As of 13 September 2011, Bodyguard has grossed 215 crore worldwide, therefore becoming the second highest grossing Bollywood film ever worldwide after 3 Idiots.

BODYGUARD works for varied reasons -- it has a simple, but captivating story with a dramatic twist in the tale, the chemistry between the lead actors is perfect and the music is well juxtaposed in the narrative. But its biggest USP is, without doubt, Salman Khan. He carries the film on his broad and brawny shoulders and that alone is the imperative reason for watching this film.

The backdrop of many scenes is the symbiosis campus itself, and that adds to it a breathtaking scenery and environment, along with a perfect setting for a college, as depicted in the movie itself.






2.     How would you promote a film which is considered to be an 'art' film?  You can use an existing film as example.


An art film has a narrow audience focus, it has small niche to cater to along with the prerogative of passing the message (content) in an artful container.


Following are some ways to promote an art film:

-          Small circulation film magazines are indeed helpful in getting the talk up about the film in the masses and also it helps to judge the prelim response of the promotion of the film.
-          Posters outside art galleries or ethnic item shops would help potential viewers relate to the artful direction and orientation of the film.
-          Distributing apps and press kits, reaches the youth and gets up the publicity quotient.
-          Website based on the theme, helps to create and satisfy a basic need of face value for the film.
-          Enter film into film festival, makes the film reach to a wider audience.
-          Social media
-          Video marketing
-          Forum marketing
-          Product collaboration means to club the film together to some product that is being used extensively in the movie to show relevance and relation with an art-form and the movie.



My Country - India


A grand topic such as “My Country”, always begets a plethora of emotions and divinity in oneself. Given the emotional connect with the topic, an individual always has huge backdrop of his own memory to compile upon and recollect, all the bridges in his memory that join his persona and the persona of his Country.
My country INDIA, our country INDIA, The Country INDIA is the world's largest, oldest, continuous civilization. Although modern images of India often show poverty and lack of development, India was the richest country on earth until the time of British invasion in the early 17th Century. Christopher Columbus was attracted by India's wealth. Thus followed the two centuries of oppression by the british empire. Since 1947, india has steadly been climbing the ladder of success and triumph in fields of education, hospitality, medicine and in the race of being a super power.
The idea of this report is not to glorify the credentials of the persona of our country, but to lay stress upon why does india always come out on the tops. The inherenet positivity and social coherence that india as a country has imbibed in its roots, where does it come from.
The feel good factor, that comes with hearing the name India, why is it there ?
Why has not India attacked any other country in the past 10,000 years? Why after so much cultural and ethnic differences do we find India still being hailed as the largest democracy?
The nineteenth-century British historian, Grant Duff, claimed that "Many of the advances in the sciences that we consider today to have been made in Europe were in fact made in India centuries ago." To say this about a country that does not just tolerate race and religion, but accounts for it. A country with the richest heritage and longest history. 
            Imagine a country surrounded by both landmasses and water bodies, a terrain range of plateaus, mountains, valleys, beaches, cliffs, fertile plains and rapidly blossoming cityscapes. A country from where any of its 365/366 sunsets in a year are lens-worthy.

            Here we begin upon the journey into our own country, India.

Shortcomings in the GDP - Economics

INTRODUCTION

Economics is all about how  to fashion lives of people so as to improve their lives in a better way. For any nation the rate of growth of economy is duly measured in terms of G.D.P.

G.D.P is the Gross Domestic Product which denotes the Economic value of a nation or in other words it is the measure of growth of economy.

STATEMENT OF PROBLEM

The shortcomings of G.D.P as a tool to measure growth come in limelight on the topic of Nominal Vs. Real Income. Expenditure measure of G.D.P states that if I have spent, someone must have earned.

So the G.D.P does not report income neither does it count performance of a particular individual.

SCOPE OF EVALUATION

G.D.P tells the state of health of the Machinery of Growth Engine. Even though the Goal of a nation is not to keep increasing its G.D.P but the goals are to
- eradicate poverty and hunger
- achieve decent employment
- develop goals and increase resources
- provide sustainable development and improvisation and so on…



 OUTLOOK ON MEASURE OF ECONOMIC ACTIVITY

Dollar is calorific values to measure world development. It is an indicator for measuring the economies of the world.

Different set of commodities used to measure the economic growth as because only one item is not a good measure of inflation.

1.     GDP does not take into account the sustainability of future GDP

Example - If a forest is cut and timber is sold in Arunachal Pradesh – it adds to GDP of India in the current year but significantly reduces the chance the economy can have the same performance in the future years.
i.e.- GDP does not differentiate between depleting assets or generating incremental wealth.

2.     GDP does not take into account the value of non-monetized activity

Example – Mothers working at home as housewife in most of the Indian homes. Although there is no monetary gain, the activities performed by her are treated as economically null.

3.     GDP does not differentiate between more or less productive economic activity

Example – Crime is an excellent example of the third criticism.
Crime is great for GDP of India as it necessitates monetary transactions such as hiring guards, buying security systems, purchasing insurance, paying lawyers, building prisons, etc. However, isn't this overstating of the economic growth?

4.     It treats all spending as economic gain

Example – Rebuilding structures and building after a natural disaster is treated as growth and is added to economy – which does not take into account the loss incurred.
Which means after an earthquake in Surat, the reconstruction amount will add to GDP.


5.     It ignores income distribution.

Example - The Indian economy has posted an average growth rate of more than 7% in the decade since 1997 – a remarkable boom.
 However we still are home to a third of the world’s poor.

6.     It treats all spending as paid-for

Example - The real estate boom is actually a borrowing boom. Therefore the purchase of house by Indian middle class is not booming in economy – it is actually borrowed growth.

7.     It pretends all resources are infinite.


Example - Fossil fuels & non-renewable resources which are depleting at such a rapid rate in India.

Introduction to PR


What is PR?
To generate free advertising
by pumping out
lots of
press releases?
Think!
Definition 1:
“Public Relations is a management function that
identifies, establishes and maintains mutually
beneficial relationships between an organisation
and the various publics on whom the success or
failure depends”
- Cutlip and Center, Effective Public Relations
What is PR?
What is PR?
Definition 2:
"Using the news or business press to carry positivestories about your
company or your products; cultivating a good relationship with local press
representatives"
- Entrepreneur
Definition 3:
“ Public Relations is the planned and sustained effort to establish and
maintain goodwill and understanding between an organisation and its
publics”
– Chartered Institute of Public Relations
What is PR?
A basic definition of public relations is
“To shape and maintain the image of a company,
organization or individual in the eyes of the client's
various "publics."
What is a "public" exactly?
A public, in PR terms, is anyone who ever has or ever will form an opinion about the
client.
Summary
Public Relations is…
• A management function
• Two-way or interactive
• Relationships are long term rather than short term
• Deliberate
• Planned
• Public Interest
The PR Process
Public relations activity has seven steps:
1. Analysis of the situation
2. Definition of problem areas
3. Identification of pertinent publics
4. Establishment of specific objectives
5. Planning of program
6. Implementation of program
7. Periodic evaluations of progress
Measuring The Effectiveness of PR
Meaningless:
• Number of releases
• Number of impressions: the clip book
• Number of event attendees
Meaningful:
• Qualitative and quantitative research to measure
opinion before and after change
• Message recall
• Comparison to competitors
Advantages of PR
• Credibility
• Cost
• Avoidance of clutter
• Lead Generation
• Image Building
Key Activities in PR
• Media Relations
• Corporate PR
• Public Affairs
• Investor Relations
• Strategic Communications
• Issues Management
• Crisis Management
• Internal Communications
• Community Relations /
CSR
• Copywriting
• Publications management
• Events Management
• B2B
Key PR Tools
• Media Relations
• Media Tours
• Newsletters
• Special Events
• Speaking Engagements
• Sponsorships
• Employee Relations
• Community Relations and Philanthropy
Before choosing among the various tools marketers should begin by
identifying their targeted audiences (target markets) and key messages they
wish to send.
Press/ Media Kit
• Executive profiles
• Quick facts about an organization, such as its company history
• Photographs
• Detailed product descriptions; even samples
• Recent press releases
• Business card of PR representative
Strategic Public Relations
What is Strategic Public Relations?
• The strategic objective of an effective PR programis to manage the many
different publics' awareness and opinion of the organization and its
management team
• It is a concerted, continual effort to maintain positive, self-sustaining
relationships with the people who influence the marketplace. Who drive
public opinion
• A strategic public relations firm will focus on:
1. cultivating long term relationships with key stakeholders
2. generate positive instead of negative press
3. Be a knowledge partner
Handling Crisis Communications
There are many kinds of potential PR crises. For businesses,
governments and organizations, they can be broken down into
four basic categories:
• Natural disasters
• Technical problems
• Human error
• Executive
Ready for a TV interview?
• Be prepared with a few simple, key messages
• Think like a reporter; prepare answers for questions that are likely to arise
• Use the "blocking and bridging" technique to steer answers in the right
direction. For example, use the phrases: "Now that's an interesting
question…" followed by "what's important to remember is…" or "the real
issue today is…“
• Never lie to a reporter or say "no comment." Better to say you're "carefully
reviewing" all the facts
• For TV interviews, look comfortable and feel conversational, but never
mistake an interview for a conversation
Writing a Great Press Release
What is a press release?
• A press release is pseudo-news story, written in third person,
that seeks to demonstrate to an editor or reporter the
newsworthiness of a particular person, event, service or product
• Press releases are often sent alone, by e-mail, fax or snail mail.
They can also be part of a full press kit, or may be accompanied
by a pitch letter
Trends in Public Relations
Trends in Public Relations
• Blogs
• Social Media Press Releases
• Fan Pages – social networking
• Linkedin – professional networking
• Discussion Forums
• RSS Feeds
• Podcasting
• Search Engine Optimization
Challenges
• Identify as a management function and not just a ‘cost’ centre
• Difficult to measure PR benefits
• Misunderstood or under valued
• PR consultant should be more of a ‘knowledge partner’
• Results are not always immediate
Questions

introduction to business communication

Communication defn:
Ø   
Ø  Communication is the process of     exchanging information and      understanding between people.
Ø   Communication is best described as a    process because it is active, continuous,    reciprocal and dynamic.

Nature of commn:
}  It is dynamic.
}   It is behavioral interaction.
}   It is receiver's phenomenon.
}   It elicits responses.
}   It is complex.

COMPONENTS OF COMMUNICATIONTHE SENDER
}  THE CHANNEL
}  THE RECEIVERS
}  FEEDBACK
}  THE MESSAGE

  NATURE OF COMMUNICATION             is Explained By
}  Characteristics of communication
}  Means of communication

1. TWO WAY PROCESS.
}  Communication can take place only when there are at least two persons.
}   One person has to convey some message and another has to receive it.
}  Information may be conveyed to a group of persons at a time.
2. KNOWLEDGE OF LANGUAGE
}  Receiver should understand the message.
}  Sender must speak in a language that is known by the receiver.
3. MEETING OF MINDS NECESSARY
}  Requirement of consensus.
}  That means Identity of minds.

4. MESSAGE MUST HAVE SUBSTANCE
}  Sender must have something worthwhile for the receiver.
}  Receiver shows interest in the subject.
5. COMMUNICATION IS ALL-PERVASIVE:
}  It is Omni present.
}  It is found in all levels of management.
6. COMMUNICATION IS CONTINUOUS PROCESS
}  Sharing or exchanging information is on going process.
}  As long as there is work- personal, Official or unofficial, there will be communication.
7. COMMUNICATION MAY BE FORMAL /INFORMAL
}  Formal communication follows hierarchy – the official channel established.
}  Informal communication does not follow the official channel


SEVEN TOP BARRIERS to communication
1. Physical barriers
2. Perceptual barriers
3. Emotional barriers
4. Cultural barriers
5. Language barriers
6. Gender barriers
7. Interpersonal barriers

-          As per book: non verbal signals, language, listening, pre-judgement, relationships, emotional responses, systems


METHODS OF COMMUNICATION
}  ONE-TO-ONES
}  MEETINGS
}  PHONE
}  VIDEOCONFERENCING
}  FAX
}  E-MAIL
}  INTRANET
}  RADIO
}  TV
}  LETTERS/MEMOS/REPORTS
}  MANUALS
}  PRINTED MATERIALS


CHANNELS OF COMMUNICATION
FORMAL COMMUNICATION CHANNELS
}   Newsletters
}   Meetings
}   Written memos
}   E-mail
}   Bulletin boards
 INFORMAL COMMUNICATION CHANNELS
}  Chance encounters
}  Grapevine
}  Rumors and Gossip

FLOW OF COMMUNICATION
}  DOWNWARD
}  UPWARD
}  HORIZONTALLY
}  DIAGONALLY
Downward
}  From higher to lower levels.
}  Flow is downward.
}  Directive in nature.
}  Purpose is to get plans implemented.
}  Travels fast.
}  Orders, instruction, lectures, manuals, handbooks, etc.. are main examples.

Upward
}  From lower to higher levels.
}  Flow is upward.
}  Non directive.
}  Purpose is to provide feedback on performance.
}  Travels slowly.
}  Reports, appeals, suggestions, grievances, protests, surveys, etc.. are main examples.


Ø  Horizontal communication
                Horizontal or lateral communication implies the flow of information, ideas and opinions among positions at the same level of authority.
Ø  Diagonal communication
                It means communication between people who are neither in the same department nor on the same level of organization structure.



Benefits of effective communication:
S-stronger decision making and problem solving
U-upturn in productivity
C-convincing and compelling corporate materials
C-clearer, more streamlined workflow
E-enhanced professional image
S-sound business relationships
S-successful responsive ensured


Methods of communication:
-oral and written communication, both internal & external are,