INTERNATIONAL
JOURNAL OF RETAIL
&
DISTRIBUTION MANAGEMENT
PROLOUGUE -
The paper focuses on issues of strategic
significance in retailing and distribution worldwide and provides a medium for
researchers in academia, business, consultancy and management.
It provides a link
between production and consumer, and by understanding their relationship it
allows retail personnel to study operations practice in other organizations,
and to compare methodologies.
As the journal is not
connected to any retail or distribution organization, it remains totally
impartial and can publish controversial material as well as highlight special
concerns in an objective manner. This makes it an especially valuable resource
for a worldwide readership committed to the improvement of standards in retail
distribution.
STRATEGIC
JOURNAL ADDRESSEES
- Mentors
- Libraries
supplying practicing managers and scholars
- Retail
strategists, researchers and students
- Retail
managers
- Suppliers
and contractors to the retail industry
JOURNAL IDENTITY
ISSN – 0959-0552
THEORETICAL &
CONCEPTUAL FRAMEWORK
The International Journal of Retail and Distribution
Management is indexed and abstracted in:
- Purpose
- Design
Methodology Approach
- Findings
- Practical
Implications
- Originality
Value
Franchising has become a major driving force in
the globalization of service businesses. Likewise, international retailing has
become an important feature of global distribution systems. This has been
brought about through changing socio-Economic patterns, favorable political and
cultural environments, and a shift from manufacturing to service based
economies. Both developments have contributed to the globalization of marketing
activity.
However, there remain fundamental conceptual
inconsistencies in the literatures that explain the development of
international retailing and the internationalization of franchise operations.
This paper considers the use of franchising in the internationalization of
retail operations and places the experience of retail operations that use the
market entry strategy within the context of other franchising activity.
The paper evaluates the literature on the internationalization
of retailing alongside the literature on franchising. It identifies the
different perspectives that have emerged within the two literatures and
conceptually reconciles the contradictions that exist.
METHODOLOGY
A Mall Intercept Survey was used (Dabholkar et
al., 1996; Sinha and Banerjee, 2004) to collect the data from 1040 respondents.
The paper reviews the development of the retail internationalization
literature. It
considers the development of international retail thought and the need for an
integrated conceptual approach to the process of retail internationalization.
The paper considers the development of
international retail thought within the context of international retail
activity and subject development and suggests the intellectual influences on
the development of retail thought have, at times, constrained the development
of a better understanding of the internationalization process. Having
established the parameters of debate, the paper considers the search for a synthesized
approach to the understanding of the internationalization process and
integration of retail international theory within broader economic and
international business frameworks.
In the context of this theoretical material, the
paper presents a framework within which international activity may be
considered.
THE
METHOD OF ANALYSIS
In question 1, X2 was calculated to determine
any correlation between shopper’s attributes and retail association, and used
to describe the clusters with demographic variables.
Factors were based on salient loadings; all such
loadings below 0.5 were dropped. Cronbach’s alpha was used to determine
internal reliability.
For question 2, manova test found out any
differences between values, activities, interests, opinion and shopping
orientations.
The paper addresses a gap in the academic
literature by using the IPA as an alternative evaluating paradigm of TCM and
providing a definition of the town Centre servicescape.
Further research could investigate the impact of
the selected environmental variables on the city users' internal responses
(e.g. satisfaction) and behaviors (e.g. desire to shop), beside on their
quality perceptions.
The main contribution of this paper is to
provide an efficiency analysis using a non-parametric approach with a robust
estimator that has been suggested recently by Cazals et al. This methodology is
that the first time that is applied in the analysis of retail sector. In
addition, we analyze productivity growth using bootstrapping Malmquist indices.
This method allows for a more careful analysis
of what happens at firm level. Differences in conclusions between the original
estimates and the bootstrap results are more evident when we scrutinize the
sample firms and individual levels.
7 STEPS OF RESEARCH: THE MONITORING
Steps in Research:
1. Formulating
the Research Problem
2.
Extensive Literature Review
3.
Developing the objectives
4.
Preparing the Research Design including Sample Design
5.
Collecting the Data
6.
Analysis of Data
7.
Generalization and Interpretation with Report
The following questions need to be assessed and influenced whether
following attributes have any influence in food and grocery retailing.
1. Do shopper’s socio-economic, demographic and
geographic attributes have significant association with store format choice decisions?
2. Do shopper’s psychographic variables include
AIO’s and shopping discriminate food and grocery retail customers in terms of
format choice?
Conjoint metropolitan cities with a population of six million are
economically and commercially more vibrant. Most of the retailers are domestic
retail giants running chain stores in India.
The data was collected at 60 different food and grocery retail
stores by administering a structured and non-disguised questionnaire with the
list of question in a pre-arranged manner.
All reliability results exceeded 0.70 limit of acceptability.
The common sense interpretation of the scale scores was also
assessed with ten consumers in nearby stores format.
In question 1, X2 was calculated to determine any
correlation between shopper’s attributes and retail association, and used to
describe the clusters with demographic variables.
Factors were based on salient loadings; all such loadings below
0.5 were dropped. Cronbach’s alpha was used to determine internal reliability.
For question 2, manova test found out any differences
between values, activities, interests, opinion and shopping orientations.
Thus, it can be said that customers choose a
store format and then move into a particular store within the format to
maintain connect and save time.
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