My Country - India

A grand topic such as “My Country”, always begets a plethora of emotions and divinity in oneself. Given the emotional connect with the topic, an individual always has huge backdrop of his own memory to compile upon and recollect, all the bridges in his memory that join his persona and the persona of his Country.

My country INDIA, our country INDIA, The Country INDIA is the world's largest, oldest, continuous civilization. Although modern images of India often show poverty and lack of development, India was the richest country on earth until the time of British invasion in the early 17th Century. Christopher Columbus was attracted by India's wealth. Thus followed the two centuries of oppression by the british empire. Since 1947, india has steadly been climbing the ladder of success and triumph in fields of education, hospitality, medicine and in the race of being a super power.

The idea of this report is not to glorify the credentials of the persona of our country, but to lay stress upon why does india always come out on the tops. The inherenet positivity and social coherence that india as a country has imbibed in its roots, where does it come from.

The feel good factor, that comes with hearing the name India, why is it there ?
Why has not India attacked any other country in the past 10,000 years? Why after so much cultural and ethnic differences do we find India still being hailed as the largest democracy?

The nineteenth-century British historian, Grant Duff, claimed that "Many of the advances in the sciences that we consider today to have been made in Europe were in fact made in India centuries ago." To say this about a country that does not just tolerate race and religion, but accounts for it. A country with the richest heritage and longest history. 

            Imagine a country surrounded by both landmasses and water bodies, a terrain range of plateaus, mountains, valleys, beaches, cliffs, fertile plains and rapidly blossoming cityscapes. A country from where any of its 365/366 sunsets in a year are lens-worthy.

            Here we begin upon the journey into our own country, India.

Shortcomings in the GDP - Economics

INTRODUCTION

Economics is all about how  to fashion lives of people so as to improve their lives in a better way. For any nation the rate of growth of economy is duly measured in terms of G.D.P.

G.D.P is the Gross Domestic Product which denotes the Economic value of a nation or in other words it is the measure of growth of economy.

STATEMENT OF PROBLEM

The shortcomings of G.D.P as a tool to measure growth come in limelight on the topic of Nominal Vs. Real Income. Expenditure measure of G.D.P states that if I have spent, someone must have earned.

So the G.D.P does not report income neither does it count performance of a particular individual.

SCOPE OF EVALUATION

G.D.P tells the state of health of the Machinery of Growth Engine. Even though the Goal of a nation is not to keep increasing its G.D.P but the goals are to

- eradicate poverty and hunger

- achieve decent employment

- develop goals and increase resources

- provide sustainable development and improvisation and so on…

 OUTLOOK ON MEASURE OF ECONOMIC ACTIVITY

Dollar is calorific values to measure world development. It is an indicator for measuring the economies of the world.

Different set of commodities used to measure the economic growth as because only one item is not a good measure of inflation.

1.     GDP does not take into account the sustainability of future GDP

Example - If a forest is cut and timber is sold in Arunachal Pradesh – it adds to GDP of India in the current year but significantly reduces the chance the economy can have the same performance in the future years.

i.e.- GDP does not differentiate between depleting assets or generating incremental wealth.

2.     GDP does not take into account the value of non-monetized activity

Example – Mothers working at home as housewife in most of the Indian homes. Although there is no monetary gain, the activities performed by her are treated as economically null.

3.     GDP does not differentiate between more or less productive economic activity

Example – Crime is an excellent example of the third criticism.

Crime is great for GDP of India as it necessitates monetary transactions such as hiring guards, buying security systems, purchasing insurance, paying lawyers, building prisons, etc. However, isn't this overstating of the economic growth?

4.     It treats all spending as economic gain

Example – Rebuilding structures and building after a natural disaster is treated as growth and is added to economy – which does not take into account the loss incurred.

Which means after an earthquake in Surat, the reconstruction amount will add to GDP.

5.     It ignores income distribution.

Example - The Indian economy has posted an average growth rate of more than 7% in the decade since 1997 – a remarkable boom.

 However we still are home to a third of the world’s poor.

6.     It treats all spending as paid-for

Example - The real estate boom is actually a borrowing boom. Therefore the purchase of house by Indian middle class is not booming in economy – it is actually borrowed growth.

7.     It pretends all resources are infinite.

Example - Fossil fuels & non-renewable resources which are depleting at such a rapid rate in India.

Introduction to PR

What is PR?
To generate free advertising
by pumping out
lots of
press releases?
Think!
Definition 1:
“Public Relations is a management function that
identifies, establishes and maintains mutually
beneficial relationships between an organisation
and the various publics on whom the success or
failure depends”
- Cutlip and Center, Effective Public Relations
What is PR?
What is PR?
Definition 2:
"Using the news or business press to carry positivestories about your
company or your products; cultivating a good relationship with local press
representatives"
- Entrepreneur
Definition 3:
“ Public Relations is the planned and sustained effort to establish and
maintain goodwill and understanding between an organisation and its
publics”
– Chartered Institute of Public Relations
What is PR?
A basic definition of public relations is
“To shape and maintain the image of a company,
organization or individual in the eyes of the client's
various "publics."
What is a "public" exactly?
A public, in PR terms, is anyone who ever has or ever will form an opinion about the
client.
Summary
Public Relations is…
• A management function
• Two-way or interactive
• Relationships are long term rather than short term
• Deliberate
• Planned
• Public Interest
The PR Process
Public relations activity has seven steps:
1. Analysis of the situation
2. Definition of problem areas
3. Identification of pertinent publics
4. Establishment of specific objectives
5. Planning of program
6. Implementation of program
7. Periodic evaluations of progress
Measuring The Effectiveness of PR
Meaningless:
• Number of releases
• Number of impressions: the clip book
• Number of event attendees
Meaningful:
• Qualitative and quantitative research to measure
opinion before and after change
• Message recall
• Comparison to competitors
Advantages of PR
• Credibility
• Cost
• Avoidance of clutter
• Lead Generation
• Image Building
Key Activities in PR
• Media Relations
• Corporate PR
• Public Affairs
• Investor Relations
• Strategic Communications
• Issues Management
• Crisis Management
• Internal Communications
• Community Relations /
CSR
• Copywriting
• Publications management
• Events Management
• B2B
Key PR Tools
• Media Relations
• Media Tours
• Newsletters
• Special Events
• Speaking Engagements
• Sponsorships
• Employee Relations
• Community Relations and Philanthropy
Before choosing among the various tools marketers should begin by
identifying their targeted audiences (target markets) and key messages they
wish to send.
Press/ Media Kit
• Executive profiles
• Quick facts about an organization, such as its company history
• Photographs
• Detailed product descriptions; even samples
• Recent press releases
• Business card of PR representative
Strategic Public Relations
What is Strategic Public Relations?
• The strategic objective of an effective PR programis to manage the many
different publics' awareness and opinion of the organization and its
management team
• It is a concerted, continual effort to maintain positive, self-sustaining
relationships with the people who influence the marketplace. Who drive
public opinion
• A strategic public relations firm will focus on:
1. cultivating long term relationships with key stakeholders
2. generate positive instead of negative press
3. Be a knowledge partner
Handling Crisis Communications
There are many kinds of potential PR crises. For businesses,
governments and organizations, they can be broken down into
four basic categories:
• Natural disasters
• Technical problems
• Human error
• Executive
Ready for a TV interview?
• Be prepared with a few simple, key messages
• Think like a reporter; prepare answers for questions that are likely to arise
• Use the "blocking and bridging" technique to steer answers in the right
direction. For example, use the phrases: "Now that's an interesting
question…" followed by "what's important to remember is…" or "the real
issue today is…“
• Never lie to a reporter or say "no comment." Better to say you're "carefully
reviewing" all the facts
• For TV interviews, look comfortable and feel conversational, but never
mistake an interview for a conversation
Writing a Great Press Release
What is a press release?
• A press release is pseudo-news story, written in third person,
that seeks to demonstrate to an editor or reporter the
newsworthiness of a particular person, event, service or product
• Press releases are often sent alone, by e-mail, fax or snail mail.
They can also be part of a full press kit, or may be accompanied
by a pitch letter
Trends in Public Relations
Trends in Public Relations
• Blogs
• Social Media Press Releases
• Fan Pages – social networking
• Linkedin – professional networking
• Discussion Forums
• RSS Feeds
• Podcasting
• Search Engine Optimization
Challenges
• Identify as a management function and not just a ‘cost’ centre
• Difficult to measure PR benefits
• Misunderstood or under valued
• PR consultant should be more of a ‘knowledge partner’
• Results are not always immediate
Questions

introduction to business communication

Communication defn:

Ø   

Ø  Communication is the process of     exchanging information and      understanding between people.

Ø   Communication is best described as a    process because it is active, continuous,    reciprocal and dynamic.

Nature of commn:

}  It is dynamic.

}   It is behavioral interaction.

}   It is receiver's phenomenon.

}   It elicits responses.

}   It is complex.

COMPONENTS OF COMMUNICATIONTHE SENDER

}  THE CHANNEL

}  THE RECEIVERS

}  FEEDBACK

}  THE MESSAGE

  NATURE OF COMMUNICATION             is Explained By

}  Characteristics of communication

}  Means of communication

1. TWO WAY PROCESS.

}  Communication can take place only when there are at least two persons.

}   One person has to convey some message and another has to receive it.

}  Information may be conveyed to a group of persons at a time.

2. KNOWLEDGE OF LANGUAGE

}  Receiver should understand the message.

}  Sender must speak in a language that is known by the receiver.

3. MEETING OF MINDS NECESSARY

}  Requirement of consensus.

}  That means Identity of minds.

4. MESSAGE MUST HAVE SUBSTANCE

}  Sender must have something worthwhile for the receiver.

}  Receiver shows interest in the subject.

5. COMMUNICATION IS ALL-PERVASIVE:

}  It is Omni present.

}  It is found in all levels of management.

6. COMMUNICATION IS CONTINUOUS PROCESS

}  Sharing or exchanging information is on going process.

}  As long as there is work- personal, Official or unofficial, there will be communication.

7. COMMUNICATION MAY BE FORMAL /INFORMAL

}  Formal communication follows hierarchy – the official channel established.

}  Informal communication does not follow the official channel

SEVEN TOP BARRIERS to communication

1. Physical barriers

2. Perceptual barriers

3. Emotional barriers

4. Cultural barriers

5. Language barriers

6. Gender barriers

7. Interpersonal barriers

-          As per book: non verbal signals, language, listening, pre-judgement, relationships, emotional responses, systems

METHODS OF COMMUNICATION

}  ONE-TO-ONES

}  MEETINGS

}  PHONE

}  VIDEOCONFERENCING

}  FAX

}  E-MAIL

}  INTRANET

}  RADIO

}  TV

}  LETTERS/MEMOS/REPORTS

}  MANUALS

}  PRINTED MATERIALS

CHANNELS OF COMMUNICATION

FORMAL COMMUNICATION CHANNELS

}   Newsletters

}   Meetings

}   Written memos

}   E-mail

}   Bulletin boards

 INFORMAL COMMUNICATION CHANNELS

}  Chance encounters

}  Grapevine

}  Rumors and Gossip

FLOW OF COMMUNICATION

}  DOWNWARD

}  UPWARD

}  HORIZONTALLY

}  DIAGONALLY

Downward

}  From higher to lower levels.

}  Flow is downward.

}  Directive in nature.

}  Purpose is to get plans implemented.

}  Travels fast.

}  Orders, instruction, lectures, manuals, handbooks, etc.. are main examples.

Upward

}  From lower to higher levels.

}  Flow is upward.

}  Non directive.

}  Purpose is to provide feedback on performance.

}  Travels slowly.

}  Reports, appeals, suggestions, grievances, protests, surveys, etc.. are main examples.

Ø  Horizontal communication

                Horizontal or lateral communication implies the flow of information, ideas and opinions among positions at the same level of authority.

Ø  Diagonal communication

                It means communication between people who are neither in the same department nor on the same level of organization structure.

Benefits of effective communication:

S-stronger decision making and problem solving

U-upturn in productivity

C-convincing and compelling corporate materials

C-clearer, more streamlined workflow

E-enhanced professional image

S-sound business relationships

S-successful responsive ensured

Methods of communication:

-oral and written communication, both internal & external are,

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                                                   ... meanwhile, at URAN BEACH

♥   

[Chapter 4 - The Meeting ]

sunil n sanjay both full to da brim on my money

were walkin happily towards da class.
n me too.. was scantily aware wat was in store for me.
we enterd da room ... n lo .. behold ... it was empty .
oh well.. i thought chalo kahi to pehle pahuche !
we sat down neatly at da most back bench possible
nearest to da ac .. n although twas january..

it was hot .. coz dis is mumbai .. its hot da year round !
n so rather usually slowly da class started filling up..
all kinds of ppl.. den enters a real smart hndsome dude
flauting a striped sky blue shirt matched wid da perfect smile
n horridly spiked hair but real cool .. we saw satish !!


being strangers as of dat time we didnt speak..
he simply sat at da first bench and by da looks of it
he was a regular here ...
all had come excpt one .. !
one seat bang in front o me was empty still empty
although dere were 7 gals in our batch of 20 students
i saw only 6 aunties .. hehe .. actually all were
fat re .. n i secretly prayed ( dunno why )
ki inme se koi usha na ho !! god pls o god !
it almst felt like dat song
I KNEW I LOVED YOU BEFORE I MET YOU .. etc etc
class started .. Makrand sir came n started takin our
intro n all .. was rather borig to me i guess..
well onto our way wid da class..
dere was a knock*
a sudden pang shot right thru my heart
i knew something , dat same thing, da better thing
and juz a door seprtaing me n her
pause, enters a peon hands of a file to sir gets it signed
n makes off .. i was disgusted n sanjay n sunil well aware of wats goin on
started snickering .. oh well .. lay it off guys !
exactly after 3o min i hear again a knock*
scantliy payin attentn to it
im busy completing wat all is written on da board
n farting on sunil, and he busy sleeping n sanjay
maintaing da fool hardy look as always..
sudden clash clinter splinter pop pow bush ouch


a slim fair very beautiful kanchi graces da room n sits
into da only vacant seat on da room ..
no points fr guessing .. right in front o me .. grin grin hehe
i was so immered into her beauty dat i nearly forgot
i had kept my bag on da chair
suddnly comin to my senses i reached to bag n took it off da seat
much to relief od da panting kanchi .. she must hav ran all da way here
later i learned frm satish
she was usha .. n its a habit hardcoded into her - coming late
n for urs truly i.e me .. twas luv at da first sight
but not for da first time .hehe
 

♥